 ENTERTAINMENT IS AN IMPORTANT ASPECT OF THE MIDDLEBROOKS WAY  MUSIC, SPORTS & FILM ALL IMPACT "THE MIDDLEBROOKS WAY"  |
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OUR BUSINESS MODEL
The William Middlebrooks Company and its predecessor company, Reality Entertainment Group, uses the "diversified businesses model," with an emphasis on holdings in real estate, intellectual properties, education and entertainment. Simply put, this model attempts to conglomerate many types of companies, selected strategically based on their typical performance during the business cycle. This is done because each of those businesses do better or worse at different times of the business cycle, and so owning all of them balances things out and creates in theory less earnings volatility. This is also done because it provides more protection for our investors.
The William Middlebrooks Company is very focused on building its own “virtual bank,” whereby the company focuses on securing and managing the financial resources necessary to fund sensible business ventures and projects, without having to approach banks, other financial institutions and/or investors each time the company desires to take advantage of an individual business opportunity. Our “virtual bank” will be fueled by business earnings, interest earned on investments and private investors who believe in our business model.
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William Middlebrooks founded Reality
Entertainment Group as an entertainment management and consulting firm
in 1994. Through launching other companies as well as acquisitions,
Reality Entertainment Group grew into the areas of music production,
music publishing, marketing, public relations and record label
activities, along with entering the education and telecommunications
industries.
William Middlebrooks shut down Reality Entertainment
Group in 2004 to re-construct the business model and finish his
educational pursuits. He has re-entered the business domain as The William Middlebrooks Company, to build a company
that is diversified and focused on organic revenue growth. Selling
products and services is the bottom line objective, instead of focusing
on the traditional business philosophies of acquisitions and/or cost
cutting to increase profits.
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